Ghanaian singer Sefa has opened up about the unexpected message from rapper and entrepreneur D-Black that changed the direction of her music career.
According to Sefa, the journey began when D-Black reached out to her through Instagram after coming across videos of her singing. The message, which initially appeared to be a simple introduction, eventually created an opportunity that would have a lasting impact on her career.
Sefa explained that D-Black told her he had seen videos of her performances and was interested in working with her. He also mentioned DJ Breezy in connection with the opportunity.
The unexpected contact became an important moment for the singer, who was still developing her career and looking for opportunities to establish herself professionally in Ghana’s competitive music industry.
Her engagement with D-Black eventually led to her association with Black Avenue Muzik, the record label founded by the rapper. The partnership gave Sefa an opportunity to develop her craft, release music and gain greater exposure within the Ghanaian entertainment industry.
Her time with the label became a significant chapter in her career. D-Black has previously spoken positively about Sefa’s attitude and professionalism, describing her as one of the most respectful talents he had worked with.
Sefa’s story illustrates how an unexpected opportunity can sometimes become a major turning point for an emerging artiste. What started as a message on social media eventually developed into a professional relationship that helped introduce her to a wider audience.
During her years with Black Avenue Muzik, Sefa released several songs and established herself as one of Ghana’s notable female voices. Her association with the label also provided her with experience working within a structured music business environment.
However, their professional relationship eventually came to an end. Sefa later confirmed that her contract with Black Avenue Muzik had expired and that she had decided to move forward independently.
Despite leaving the label, Sefa has maintained that the end of her relationship with Black Avenue Muzik did not mean the end of her music career. She has continued to pursue her ambitions as an independent artiste.
Looking back, the Instagram DM from D-Black remains an important part of her journey because it opened a door at a crucial stage of her development.
The story also highlights the changing nature of the music industry, where social media platforms can connect emerging artistes with established industry players. For upcoming musicians, visibility online can sometimes lead to opportunities that might otherwise have been difficult to access.
For Sefa, an unsolicited message from an established musician ultimately became the beginning of a professional relationship that shaped an important period of her career.
Her experience demonstrates how seemingly small moments can have a significant impact on an artiste’s journey, particularly when talent meets opportunity.
Watch the video below:
I received a message from my former record label boss, D-Black, saying he had seen videos of me singing. He told me that he and DJ Breezy were planning to launch a new record label and asked if I would be interested in joining. That message marked the beginning of my journey with… pic.twitter.com/80HJGkAxyq
— UTV Ghana (@utvghana) August 16, 2026
Source: Thepressradio.com
