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South African influencer ‘tricks’ followers to register to vote

South African influencer and Youtuber Kay Yarms used her platform to dupe her followers into registering to vote ahead of the deadline.

The social media sensation posted a link to a new video on her Instagram story, but instead of new content, it redirected people to the voter registration website for the upcoming elections on 29 May.

The deadline to register to vote is midnight on Friday and the Electoral Commission of South Africa has said a large number of young people have still not registered.

One of her followers responded to the dupe and said: “You really tricked us here but thank you now I’m fully registered thanks to you.”

“I literally forced my friend to register using your link,” another follower said.

Kay Yarms is one of the most influential celebrities in South Africa and has about 300,000 subscribers on her YouTube channel.

She is popular among Gen Z in the country, and for many in that demographic, it will be their first time heading to the polls.

 

Source: bbc.com

Ogyem Solomon

Solomon Ogyem – Media Entrepreneur | Journalist | Brand Ambassador Solomon Ogyem is a dynamic Ghanaian journalist and media entrepreneur currently based in South Africa. With a solid foundation in journalism, Solomon is a graduate of the OTEC School of Journalism and Communication Studies in Ghana and Oxbridge Academy in South Africa. He began his career as a reporter at OTEC 102.9 MHz in Kumasi, where he honed his skills in news reporting, community storytelling, and radio broadcasting. His passion for storytelling and dedication to the media industry led him to establish Press MltiMedia Company in South Africa—a growing platform committed to authentic African narratives and multimedia journalism. Solomon is the founder and owner of Thepressradio.com, a news portal focused on delivering credible, timely, and engaging stories across Ghana and Africa. He also owns Press Global Tickets, a service-driven venture in the travel and logistics space, providing reliable ticketing services. He previously owned two notable websites—Ghanaweb.mobi and ShowbizAfrica.net—both of which contributed to entertainment and socio-political discussions within Ghana’s digital space. With a diverse background in media, digital journalism, and business, Solomon Ogyem is dedicated to telling impactful African stories, empowering youth through media, and building cross-continental media partnerships.

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