GENERAL NEWS

45 Shea Based SMEs trained with Support from EU- Funded WACOMP – Ghana

The West Africa Competitiveness Programme (WACOMP) -Ghana, a programme funded by the European Union (EU) and implemented by the United Nations Industrial Development Organization (UNIDO) through its support to the Global Shea Alliance (GSA) has trained 45 Shea based SMEs on branding and marketing in Accra on Tuesday.

 

The training was attended by small and medium scale companies producing shea-based cosmetic products including soaps, creams, hair products, and shea butter.

 

The topics focused on exploring effective digital marketing platforms to identify buyers of shea based products, understanding marketing investments for tomorrow, developing the right marketing mix for shea products and creating a brand positioning to enhance business export competitiveness.

 

As part of the programme, there was a B2B forum where the SMEs interacted with commercial attaché representing various export markets for shea buyers and retailers from the Ghanaian German Economic Association, Canada Ghana Chamber of Commerce, Sweden Ghana Chamber of Commerce, Ghana-India Trade Advisory Chamber, UK Ghana Chamber of Commerce and African Exporter.com.

 

The GSA through WACOMP’s Sub -Contracting Matching Scheme is implementing a project which will help increase the quality of products, increase productivity through training, encourage cluster development and upgrade of Small and Medium Enterprises (SMEs) capacities.

 

The GSA and the WACOMP-Ghana collaboration is providing technical assistance to stakeholders in the Cosmetic and Personal Care Products Value Chain and help improved cosmetics and personal care products of about 50 SMEs increase sales, profits, and jobs.

 

The Sub-Contracting Matching Scheme is part of WACOMP’s intervention strategy where Associations, Firms and Networks are supported to implement activities that are innovative and complementary to WACOMP’s objectives.

 

Mr. Aaron Adu, Managing Director of Global Shea Alliance in a welcome address said the training programme was designed to identify different marketing approaches that companies can utilize without necessarily having to hire specialists such as social media experts but leverage online influencers to promote their products.

 

“Many entrepreneurs don’t have an employee dedicated to marketing but are rather doing it themselves. This training will therefore provide the SMEs with the skills to do it right and also have the opportunity to reach a wider audience through digital marketing”, he said.

 

Mr. Charles Kwame Sackey, Chief Technical Advisor of WACOMP – Ghana encouraged participants to make use of the skills being impacted through the GSA to be able to also connect to other markets virtually to increase their domestic sales and export.

 

“It is products that we sell that brings money and not those that are in warehouses’. So WACOMP works with institutions to ensure that Ghanaian products meet various quality requirements and use the appropriate branding and marketing channels to attract the right customers both in local and international markets and on various market shelves in the supermarkets and shops”, he said.

 

Source: Thepressradio.com/Boadi Dickson

Ogyem Solomon

Solomon Ogyem – Media Entrepreneur | Journalist | Brand Ambassador Solomon Ogyem is a dynamic Ghanaian journalist and media entrepreneur currently based in South Africa. With a solid foundation in journalism, Solomon is a graduate of the OTEC School of Journalism and Communication Studies in Ghana and Oxbridge Academy in South Africa. He began his career as a reporter at OTEC 102.9 MHz in Kumasi, where he honed his skills in news reporting, community storytelling, and radio broadcasting. His passion for storytelling and dedication to the media industry led him to establish Press MltiMedia Company in South Africa—a growing platform committed to authentic African narratives and multimedia journalism. Solomon is the founder and owner of Thepressradio.com, a news portal focused on delivering credible, timely, and engaging stories across Ghana and Africa. He also owns Press Global Tickets, a service-driven venture in the travel and logistics space, providing reliable ticketing services. He previously owned two notable websites—Ghanaweb.mobi and ShowbizAfrica.net—both of which contributed to entertainment and socio-political discussions within Ghana’s digital space. With a diverse background in media, digital journalism, and business, Solomon Ogyem is dedicated to telling impactful African stories, empowering youth through media, and building cross-continental media partnerships.

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