SHOWBIZ KONKONSAH

Why TikTok is killing Ghana music industry

Substandard songs being produced because of TikTok, according to S3fa


Asantewaa says there can never be hit songs without Tiktokers input

Tiktok star criticized, told to be humble

Black Avenue Muzik signee, Sefadzi Abena Amesu popularly known in showbiz as S3fa has shared her thoughts on the impact of the social media platform, TikTok on music.

According to her, the video-sharing app is killing the Ghanaian music industry.
Explaining her stance on the topic, the sensational songstress noted that because of TikTok, most Ghanaians no longer appreciate good music.

She added that most fans now only patronize songs when they came with a TikTok challenge or dance, which she believes is gradually killing the music industry.

“Now, if you make music and you don’t add a challenge to it, or some sort of dance, or some vibe to it, everybody thinks that that means you are not doing music. This is not right. I think that Tiktok is killing the whole music industry right now,” S3fa made these assertions in an exclusive interview on Ultimate 106.9FM.

The ‘E choke’ crooner added that this new phenomenon has compelled musicians to produce substandard songs with the intention of meeting TikTok trends.

“If you look at the music industry now, you don’t really hear the kind of quality music we used to hear before. We’re not feeling the type of vibe we used to have before…. This is because everybody thinks that if it doesn’t trend on TikTok, it is not music and that doesn’t make sense.”

Her comments come after popular TikTok influencer, Asantewaa made a claim that without TikTok, Ghanaian music will not have the capacity to hit higher boundaries.

While on the United Showbiz show as a guest, Asantewaa emphatically stated that TikTok stars in Ghana are directly responsible for making songs go viral. She said, without them, no artiste can record a hit song.

Asantewaa was subsequently lambasted by a section of the public who argued that she was being pompous.

Some also indicated that her comment is disrespectful as they concluded that she rubbished the efforts of musicians in her narrative.

 

Source: www.ghanaweb.com

Ogyem Solomon

Solomon Ogyem – Media Entrepreneur | Journalist | Brand Ambassador Solomon Ogyem is a dynamic Ghanaian journalist and media entrepreneur currently based in South Africa. With a solid foundation in journalism, Solomon is a graduate of the OTEC School of Journalism and Communication Studies in Ghana and Oxbridge Academy in South Africa. He began his career as a reporter at OTEC 102.9 MHz in Kumasi, where he honed his skills in news reporting, community storytelling, and radio broadcasting. His passion for storytelling and dedication to the media industry led him to establish Press MltiMedia Company in South Africa—a growing platform committed to authentic African narratives and multimedia journalism. Solomon is the founder and owner of Thepressradio.com, a news portal focused on delivering credible, timely, and engaging stories across Ghana and Africa. He also owns Press Global Tickets, a service-driven venture in the travel and logistics space, providing reliable ticketing services. He previously owned two notable websites—Ghanaweb.mobi and ShowbizAfrica.net—both of which contributed to entertainment and socio-political discussions within Ghana’s digital space. With a diverse background in media, digital journalism, and business, Solomon Ogyem is dedicated to telling impactful African stories, empowering youth through media, and building cross-continental media partnerships.

Related Articles

Back to top button