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Why Sarkodie was constantly ‘passed over’, eventually became ‘used to’ being independent

In an interview in July 2023, Sarkodie revealed why he was never signed to a record label, local or international.

He spoke on the Way Up show hosted by America’s Angela Yee, a clip of which has resurfaced following his debut appearance on the Hennessy Cypher on Tuesday, June 25, 2024.

“To be very honest, in the beginning, I wanted to,” sign a record deal, Sarkodie confessed, noting not much had changed because “I still would love to, I think partnership is good. It just has to make sense to you.”

In the beginning, he stressed, “even in Ghana, I was looking for a label.”

He gave the impression he was not successful in this regard because “the type of music I was doing, as I said, people did not believe that would sell, so I had to do stuff on my own.”

Soon, he “got used to” being an independent artist who developed the habit of “flipping” his music money “back to back” into the business. He added he was then “being stubborn,” not allowing outsiders to come into his business.

Looking back, however, he had no regrets, remarking, “it was meant to be that you’re supposed to be in charge of what you’re doing – you can’t fight it.”

The Afrobeats legend recalled how, at the time, he “did not understand why people did not want to sign me,” knowing that “I could have done better than a lot of people around them [label bosses], but I always got passed [over].”

This, he said, led to his resolve “to do it myself.”

For instance, he cited, he settled the bill for his first music video with his first cheque: “I remember, it was [from] a beauty pageant in Ghana.”

This episode, and others that followed, Sarkodie explained, helped him “build” the habit of “flipping money” or reinvesting proceeds back into his stream of income as a rising rap star.

The two-time BET winner acknowledged this was not an easy road, however, “and I’m not saying that’s the best way all the time.”

“Sometimes, you need the weight off you,” he explained, underlining an advantage of record companies and their deals. “I feel sometimes… I wish I could have a backbone that could take care of certain things [so] I don’t have to think about too much [things] because it’s a lot.”

“Being a creative person,” and navigating the maze of show business as an independent artist, he intimated, is a lot of “pressure.”

“Sometimes, I enjoy it,” however, the SarkCess Music boss concluded, unsurprisingly.

On the 2024 Hennessy Cypher, Sarkodie, representing Ghana, dedicated his verse to highlighting his struggles and consequent success as an independent artist. He then proceeded to slam voluminous record deals – which he dodged – that, in his view, leave artists feeling “caged” and scammed.

 

Source: clas

Ogyem Solomon

Solomon Ogyem – Media Entrepreneur | Journalist | Brand Ambassador Solomon Ogyem is a dynamic Ghanaian journalist and media entrepreneur currently based in South Africa. With a solid foundation in journalism, Solomon is a graduate of the OTEC School of Journalism and Communication Studies in Ghana and Oxbridge Academy in South Africa. He began his career as a reporter at OTEC 102.9 MHz in Kumasi, where he honed his skills in news reporting, community storytelling, and radio broadcasting. His passion for storytelling and dedication to the media industry led him to establish Press MltiMedia Company in South Africa—a growing platform committed to authentic African narratives and multimedia journalism. Solomon is the founder and owner of Thepressradio.com, a news portal focused on delivering credible, timely, and engaging stories across Ghana and Africa. He also owns Press Global Tickets, a service-driven venture in the travel and logistics space, providing reliable ticketing services. In addition to his media ventures, Solomon serves as a Brand Ambassador for Alabuga, a prominent Russian industrial company, representing their interests and expansion across Africa. He previously owned two notable websites—Ghanaweb.mobi and ShowbizAfrica.net—both of which contributed to entertainment and socio-political discussions within Ghana’s digital space. With a diverse background in media, digital journalism, and business, Solomon Ogyem is dedicated to telling impactful African stories, empowering youth through media, and building cross-continental media partnerships.

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