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TikTok is the future of the music industry – Okyeame Kwame

Ghanaian Hiplife artiste Okyeame Kwame has cited the popular video-sharing app TikTok as the next big thing in the Ghanaian music industry.

In a recently aired interview with YouTuber Kwadwo Sheldon, Okyeame Kwame stated that music listeners no longer consume music but want to interact with it actively.

“It is the future; content creation has replaced just creating an audio experience, people want to interact with it, and it has even gone beyond music videos, the person listening to the song can interpret it in their own way and also use it to make their money. Nobody can fight it,” he said.

He further expressed interest in also involving himself in the creation of content on TikTok, stating, “As TikTok has come, I need to work with it, find out what makes it interesting and also become a TikToker myself so that it works for me for free, otherwise, in the next few years…”

Okyeame Kwame explained his reasons for the decision, stating that it was not about hogging all the popularity and money but being in control of all aspects of his life.

“I am a control freak. I don’t like that a part of my life is in the control of somebody else because that person can use that knowledge to harm me in the future. So I need to be a TikToker to control that narrative,” he said.

The Rap Doctor, however, shot down claims that the music industry cannot survive without TikTok, saying, “That’s pushing it. So many songs can go viral without TikTok.”

 

Source: www.ghanaweb.com

Ogyem Solomon

Solomon Ogyem – Media Entrepreneur | Journalist | Brand Ambassador Solomon Ogyem is a dynamic Ghanaian journalist and media entrepreneur currently based in South Africa. With a solid foundation in journalism, Solomon is a graduate of the OTEC School of Journalism and Communication Studies in Ghana and Oxbridge Academy in South Africa. He began his career as a reporter at OTEC 102.9 MHz in Kumasi, where he honed his skills in news reporting, community storytelling, and radio broadcasting. His passion for storytelling and dedication to the media industry led him to establish Press MltiMedia Company in South Africa—a growing platform committed to authentic African narratives and multimedia journalism. Solomon is the founder and owner of Thepressradio.com, a news portal focused on delivering credible, timely, and engaging stories across Ghana and Africa. He also owns Press Global Tickets, a service-driven venture in the travel and logistics space, providing reliable ticketing services. In addition to his media ventures, Solomon serves as a Brand Ambassador for Alabuga, a prominent Russian industrial company, representing their interests and expansion across Africa. He previously owned two notable websites—Ghanaweb.mobi and ShowbizAfrica.net—both of which contributed to entertainment and socio-political discussions within Ghana’s digital space. With a diverse background in media, digital journalism, and business, Solomon Ogyem is dedicated to telling impactful African stories, empowering youth through media, and building cross-continental media partnerships.

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