GENERAL NEWS

The Story Behind the Buzz: Why Kwahu comes alive during Easter

The answer can best be described as a mass homecoming for the Kwahu people who live in Ghana’s big cities.

The tradition began as a simple reunion for Kwahus who were unable to travel to their hometowns during Christmas due to the demands of their trading activities.

According to a report by ghananewsonline.com, over the years, more people joined the Kwahus in marking Easter, transforming what was once a quiet return home into a vibrant national event.

“Over time, this personal pilgrimage transformed into a social and cultural spectacle, drawing thousands from across Ghana and beyond. Historically, Kwahus have always been traders. Their strong business acumen led them to settle in bustling commercial centres such as Accra, Abossey Okai, Kantamanto, Okaishie, and CMB, places they helped develop into key trading hubs,” the report noted.

Despite living far from home, many Kwahus continued to invest in lavish homes in the Kwahu highlands, viewing them as peaceful retirement sanctuaries.

However, since Christmas is the peak business season, most couldn’t afford to leave their shops and travel during that period.

Easter, on the other hand, presented a less hectic time, making it the ideal moment to reconnect with family and heritage.

“It was during these Easter reunions that the Kwahu Easter experience truly began. And it wasn’t just a private family affair. Friends and colleagues from Accra, curious to see the scenic Kwahu highlands and eager to escape the city’s chaos, began tagging along. They were charmed by the mountains’ serene beauty, cool climate, and warm hospitality. What started as a homecoming soon became a fixture on Ghana’s social calendar,” the report added.

The annual ritual steadily gained momentum, and what was once a quiet cultural tradition quickly evolved into a major national and international celebration.

In recent years, the festivities have grown to include paragliding, street carnivals, concerts, and other events that add colour, excitement, and diversity to the Kwahu Easter experience.

Ogyem Solomon

Solomon Ogyem – Media Entrepreneur | Journalist | Brand Ambassador Solomon Ogyem is a dynamic Ghanaian journalist and media entrepreneur currently based in South Africa. With a solid foundation in journalism, Solomon is a graduate of the OTEC School of Journalism and Communication Studies in Ghana and Oxbridge Academy in South Africa. He began his career as a reporter at OTEC 102.9 MHz in Kumasi, where he honed his skills in news reporting, community storytelling, and radio broadcasting. His passion for storytelling and dedication to the media industry led him to establish Press MltiMedia Company in South Africa—a growing platform committed to authentic African narratives and multimedia journalism. Solomon is the founder and owner of Thepressradio.com, a news portal focused on delivering credible, timely, and engaging stories across Ghana and Africa. He also owns Press Global Tickets, a service-driven venture in the travel and logistics space, providing reliable ticketing services. He previously owned two notable websites—Ghanaweb.mobi and ShowbizAfrica.net—both of which contributed to entertainment and socio-political discussions within Ghana’s digital space. With a diverse background in media, digital journalism, and business, Solomon Ogyem is dedicated to telling impactful African stories, empowering youth through media, and building cross-continental media partnerships.

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