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Price building projects according to specific areas – SHC MD tells real estate sector

The Managing Director of the State Housing Company, John Bawah, has asked planners and real estate owners to consider every type of buyer when drawing their building plans.

Bawah also noted that projects should be priced with specific areas or environments in mind.

He said most people are unable to afford homes, land, etc., because they are expensive and do not fit into their budget and specific needs.

According to him, pricing a building in a prime area the same way as a remote area is disingenuous and does not serve users.

Speaking on the sidelines of the 6th Ghana Green Building Summit, he said: “So, if, for example, you have an area, like we have a project in Pokuase, this is purely targeted at the lower middle income to middle income status.

“So, all of the types of building we are designing and producing there are specific to that environment. If you come to areas like Kanda or Ringway, then you know people can pay a little bit more. And so, you design products that you know appeal to those kinds of people,” he said.

He also advocated for the adoption of green building models in the construction sector.“So, these are some of the things we are doing. In addition to that, we’re really, really digging into how we build. You know, everybody’s building mortar and brick, everybody’s building corrugated roofing sheets.

“We need to challenge ourselves a little bit more because we cannot speak sustainability without actually changing the way we do things. And we know how change is difficult in Ghana. And yet, we as State Housing, being the state-mandated institution to provide housing and housing services to Ghanaians, we want to lead that change,” he noted.

Ogyem Solomon

Solomon Ogyem – Media Entrepreneur | Journalist | Brand Ambassador Solomon Ogyem is a dynamic Ghanaian journalist and media entrepreneur currently based in South Africa. With a solid foundation in journalism, Solomon is a graduate of the OTEC School of Journalism and Communication Studies in Ghana and Oxbridge Academy in South Africa. He began his career as a reporter at OTEC 102.9 MHz in Kumasi, where he honed his skills in news reporting, community storytelling, and radio broadcasting. His passion for storytelling and dedication to the media industry led him to establish Press MltiMedia Company in South Africa—a growing platform committed to authentic African narratives and multimedia journalism. Solomon is the founder and owner of Thepressradio.com, a news portal focused on delivering credible, timely, and engaging stories across Ghana and Africa. He also owns Press Global Tickets, a service-driven venture in the travel and logistics space, providing reliable ticketing services. He previously owned two notable websites—Ghanaweb.mobi and ShowbizAfrica.net—both of which contributed to entertainment and socio-political discussions within Ghana’s digital space. With a diverse background in media, digital journalism, and business, Solomon Ogyem is dedicated to telling impactful African stories, empowering youth through media, and building cross-continental media partnerships.

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