President John Dramani Mahama has praised American livestreamer IShowSpeed for the significant attention his recent visit brought to Ghana. According to the President, the influencer’s presence and the viral content generated during his trip provided more international exposure for the country than traditional promotional campaigns could achieve.
IShowSpeed’s visit to Ghana quickly became a global talking point, with online audiences sharing videos, reactions, and highlights from the trip across multiple social media platforms. President Mahama highlighted that this type of viral engagement served as an effective form of advertising, capturing the attention of international fans and potential tourists alike.
The President also emphasized that Ghana continues to welcome influencers, content creators, and tourists who can showcase the country’s culture, attractions, and hospitality to a global audience. According to him, modern digital media and social platforms are powerful tools for promoting tourism and investment opportunities.
IShowSpeed’s viral presence in Ghana demonstrates the growing role of social media influencers in shaping international perceptions and generating interest in countries like Ghana. Officials note that collaborations with content creators provide unique opportunities to highlight local destinations, cultural landmarks, and experiences in ways that resonate with younger audiences worldwide.
The President’s comments underline Ghana’s commitment to leveraging innovative strategies to boost its profile on the international stage and attract both tourism and foreign investment. By embracing global digital influencers, Ghana aims to position itself as a vibrant and accessible destination for visitors and investors alike.
“IShowSpeed did more advertising for us than we could have done ourselves. After he left, I was told there were about 20 million internet searches for Ghana and shea butter,”
— President John Dramani Mahama, speaking at the Ghana–Zambia Business Forum. pic.twitter.com/lYkRkTRIz1
— THE STATE NEWS (@THESTATENEWSS) February 6, 2026
Source: Thepressradio.com
