America

Google to delete records from Incognito tracking

Google has agreed to delete billions of records and submit to some restrictions on its power to track users, under the terms of a proposed legal settlement.

The deal aims to resolve a class action lawsuit brought in the US in 2020, which had accused the tech giant of invading people’s privacy by collecting user data even when they were browsing in “private mode”.

The suit had sought $5bn in damages.

Google is supporting the deal, though it disputes the claims.

It has already made changes in response to the lawsuit.

The data deletion will also apply outside of the United States.

In January, shortly after the two sides announced plans to settle the case, the company updated its disclosures to make it clear that it still tracked user data even when users opted to search privately or using its “Incognito” setting.

That mode provides some increased privacy because it does not save the browsing activity to the machine being used.

That same month, the firm said it was starting to trial a feature that would automatically block third-party cookies, which help track user activity, for all Google Chrome users.

It had made that block automatic for Incognito users shortly after the lawsuit was filed in 2020 and has agreed to ensure that limit is in place for five years, according to the terms of the settlement deal, filed on Monday in federal court in San Francisco.

On Monday, Google also agreed to delete “hundreds of billions” of private browsing data records it had collected, the court filing said.

“We are pleased to settle this lawsuit, which we always believed was meritless,” Google spokesman Jorge Castaneda said in a statement, noting that the company would not be paying any damages.

“We are happy to delete old technical data that was never associated with an individual and was never used for any form of personalization.”

Google is still facing lawsuits from individuals over privacy violations, which could lead to financial penalties.

Lawyer David Boies of Boies Schiller Flexner LLP, who represented users in the fight, called the deal an “historic step in requiring honesty and accountability from dominant technology companies”.

The lawsuit had claimed that despite its suggestions to the contrary, Google had tracked users’ activity even when they set the Google Chrome browser to “Incognito” mode and other browsers to “private mode”.

The legal battle revealed documents in which Google employees described Incognito as “effectively a lie” and “a confusing mess”, according to Monday’s court filing.

Last year, Judge Yvonne Rogers rejected Google’s bid to have the case dismissed, saying she could not agree that users consented to allowing Google to collect information on their browsing activity.

The deal will now go to the court for approval.

The settlement comes as big tech firms are facing increased scrutiny of their practices in the US and beyond.

In the US, Google and its parent company Alphabet are facing two separate monopoly cases brought by the federal government.

It has also recently settled a number of other suits.

It paid nearly $400m (£318m) in 2022 to settle claims brought by US states that it tracked the location of users who had opted out of location services on their devices.

In December 2023, it also agreed to a $700m (£557m) settlement to resolve a lawsuit brought by a group of US states that had accused it of quashing competition to its Play Store on Android devices.

Ogyem Solomon

Solomon Ogyem – Media Entrepreneur | Journalist | Brand Ambassador Solomon Ogyem is a dynamic Ghanaian journalist and media entrepreneur currently based in South Africa. With a solid foundation in journalism, Solomon is a graduate of the OTEC School of Journalism and Communication Studies in Ghana and Oxbridge Academy in South Africa. He began his career as a reporter at OTEC 102.9 MHz in Kumasi, where he honed his skills in news reporting, community storytelling, and radio broadcasting. His passion for storytelling and dedication to the media industry led him to establish Press MltiMedia Company in South Africa—a growing platform committed to authentic African narratives and multimedia journalism. Solomon is the founder and owner of Thepressradio.com, a news portal focused on delivering credible, timely, and engaging stories across Ghana and Africa. He also owns Press Global Tickets, a service-driven venture in the travel and logistics space, providing reliable ticketing services. He previously owned two notable websites—Ghanaweb.mobi and ShowbizAfrica.net—both of which contributed to entertainment and socio-political discussions within Ghana’s digital space. With a diverse background in media, digital journalism, and business, Solomon Ogyem is dedicated to telling impactful African stories, empowering youth through media, and building cross-continental media partnerships.

Related Articles

Back to top button