Agriculture

Ghana Cocoa Board Shifts to Results-Driven Staff Appraisals

In a move aimed at modernizing its human resource management and improving overall performance, the Ghana Cocoa Board (COCOBOD) has officially introduced the Balanced Scorecard (BSC) system to replace the traditional staff appraisal method across its departments.

This strategic shift signals COCOBOD’s commitment to aligning employee performance with broader institutional goals, fostering accountability, and promoting a culture of measurable impact.

What Is the Balanced Scorecard?

The Balanced Scorecard is a globally recognized performance management framework that evaluates employees and organizational units using a comprehensive set of metrics. Unlike traditional appraisals that often focus narrowly on individual output or attendance, the BSC tracks performance across four key perspectives:

  1. Financial – Contribution to cost-effectiveness and revenue growth

  2. Customer/Stakeholder – Service delivery and stakeholder satisfaction

  3. Internal Processes – Efficiency and innovation in work processes

  4. Learning and Growth – Capacity building, knowledge sharing, and professional development

Why the Change?

COCOBOD’s leadership, in implementing this model, seeks to shift from a compliance-based evaluation system to one that drives strategic results. According to officials, the BSC will help ensure that each staff member’s work directly contributes to the institution’s mission — particularly in areas such as cocoa production sustainability, farmer welfare, and value-chain efficiency.

Speaking at the internal launch event, a senior HR executive noted:

“This transition helps us connect employee actions to the long-term vision of COCOBOD. We’re not just measuring what people do, but how their work creates value.”

Staff Training and Rollout

As part of the rollout, COCOBOD has begun capacity-building workshops for all department heads and HR personnel to ensure smooth adoption. The implementation will be phased, with pilot programs already underway in select divisions. The long-term goal is full integration of the BSC into annual planning, performance reviews, and promotions.

A Step Toward Reform and Accountability

This move follows broader public sector reforms aimed at improving service delivery and transparency in state-owned enterprises. COCOBOD’s adoption of a modern, structured performance system places it among the forward-thinking public institutions embracing corporate governance best practices.

By moving away from subjective appraisals to a results-driven model, COCOBOD hopes to not only motivate staff but also build public confidence in its operations and long-term strategic direction.

Source: http://thepressradio.com

Ogyem Solomon

Solomon Ogyem – Media Entrepreneur | Journalist | Brand Ambassador Solomon Ogyem is a dynamic Ghanaian journalist and media entrepreneur currently based in South Africa. With a solid foundation in journalism, Solomon is a graduate of the OTEC School of Journalism and Communication Studies in Ghana and Oxbridge Academy in South Africa. He began his career as a reporter at OTEC 102.9 MHz in Kumasi, where he honed his skills in news reporting, community storytelling, and radio broadcasting. His passion for storytelling and dedication to the media industry led him to establish Press MltiMedia Company in South Africa—a growing platform committed to authentic African narratives and multimedia journalism. Solomon is the founder and owner of Thepressradio.com, a news portal focused on delivering credible, timely, and engaging stories across Ghana and Africa. He also owns Press Global Tickets, a service-driven venture in the travel and logistics space, providing reliable ticketing services. He previously owned two notable websites—Ghanaweb.mobi and ShowbizAfrica.net—both of which contributed to entertainment and socio-political discussions within Ghana’s digital space. With a diverse background in media, digital journalism, and business, Solomon Ogyem is dedicated to telling impactful African stories, empowering youth through media, and building cross-continental media partnerships.

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