BUSINESS NEWS

GBC to no longer broadcast NLA live draws

 

NLA boss Sammi Awuku

NLA reveals the rationale behind its decision as lack of quality of broadcast

GBC failed to respond to a letter by NLA to address concerns

New and modern equipment to be acquired to enhance coverage

The National Lottery Authority (NLA) has disclosed that it would no longer broadcast its live draws on national television saying a different broadcasting network will be used.

Speaking at a media engagement on Saturday, November 20, Director-General of NLA, Mr Sammi Awuku, revealed that the change will take effect from December 1, revealing that the initiative is one of several changes designed to be made to the broadcast of the draw.

According to Mr Awuku, this follows the failure of the state broadcaster to respond to a letter written by the NLA on September 1. He said that the NLA had sought to engage GBC about genuine concerns it has about the quality of the broadcast, but failure to respond rendered all efforts futile.

GBC has for decades enjoyed special relations with other state agencies, but has not accepted the challenge to modify its operations to live up to the standard of modern studios and broadcasting, largely spearheaded by private-sector broadcasters.

Mr Awuku stated that indeed, NLA pays significant revenue to GBC for the privilege to broadcast on its network, but also expected value for money.

NLA is currently in the process of effecting key changes to the live draw including the acquisition of five new and modern draw equipment to replace the current ones which were acquired in 1973. The change would include the process of inserting the balls into the machine, which traditionally has had to be laboriously counted. This is set to change.

Also, the entire studio set would be replaced to reflect the modern digital age with appropriate lighting, background and setting. Mr Awuku said that all resources have been made available to the team in charge to ensure that the changes are made.

The presenter is also set to be Ghanaian-born actress Jessica Williams, who has carved an image for herself as a vibrant presenter.

GBC, the state broadcaster, has held the broadcast rights to the NLA live draw franchise for decades, which is a major viewer attractant in its own right, draws millions of viewers each time in Ghana and across the borders of the country in nations such as Cote D’Ivoire, Nigeria and other African countries, who have come to depend on the NLA draw because of its integrity.

Source: www.ghanaweb.com

Ogyem Solomon

Solomon Ogyem – Media Entrepreneur | Journalist | Brand Ambassador Solomon Ogyem is a dynamic Ghanaian journalist and media entrepreneur currently based in South Africa. With a solid foundation in journalism, Solomon is a graduate of the OTEC School of Journalism and Communication Studies in Ghana and Oxbridge Academy in South Africa. He began his career as a reporter at OTEC 102.9 MHz in Kumasi, where he honed his skills in news reporting, community storytelling, and radio broadcasting. His passion for storytelling and dedication to the media industry led him to establish Press MltiMedia Company in South Africa—a growing platform committed to authentic African narratives and multimedia journalism. Solomon is the founder and owner of Thepressradio.com, a news portal focused on delivering credible, timely, and engaging stories across Ghana and Africa. He also owns Press Global Tickets, a service-driven venture in the travel and logistics space, providing reliable ticketing services. In addition to his media ventures, Solomon serves as a Brand Ambassador for Alabuga, a prominent Russian industrial company, representing their interests and expansion across Africa. He previously owned two notable websites—Ghanaweb.mobi and ShowbizAfrica.net—both of which contributed to entertainment and socio-political discussions within Ghana’s digital space. With a diverse background in media, digital journalism, and business, Solomon Ogyem is dedicated to telling impactful African stories, empowering youth through media, and building cross-continental media partnerships.

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