Electroland Ghana Ltd, a major distributor of electronic appliances in the country, has announced a sweeping price reduction across its product range in celebration of the recent appreciation of the Ghanaian Cedi. The move, which took effect immediately, is part of a wider promotional campaign dubbed the “Cedis Apicki Promo”, and is aimed at passing on the benefits of the stronger local currency directly to Ghanaian consumers.
The company revealed in a press statement issued on Monday that the price reductions apply to all products under its key brand portfolio, which includes Samsung, TCL, Midea, and NASCO appliances. Customers can expect to find significant discounts and enticing freebies when they shop at Electroland Ghana’s showrooms or through its network of authorized dealers nationwide.
Responding to the Cedi’s Recovery
Ghana’s Cedi has shown notable signs of recovery in recent weeks, gaining strength against major foreign currencies such as the US dollar. In response to this economic development, the government of Ghana has encouraged businesses to reflect the improved exchange rate in the pricing of goods and services to ease financial pressure on citizens.
Electroland Ghana Ltd has become one of the first major companies to publicly align its pricing strategy with this call, emphasizing its commitment to customer satisfaction and national economic growth.
“We believe our customers are central to everything we do,” the company stated. “In line with the government’s appeal to pass on the benefits of the Cedi’s appreciation to the public, we are thrilled to announce massive price reductions on all our products.”
Launch of the ‘Cedis Apicki Promo’
The newly launched “Cedis Apicki Promo” reflects Electroland’s customer-first philosophy and includes not only substantial price cuts but also value-added incentives. According to the company, selected models will come with complimentary items to give customers even greater value for their money.
“We are not only reducing prices, but we are also offering freebies on selected products,” said Adiza Ibrahim, the Marketing Executive at Electroland Ghana Ltd. “This is our way of saying thank you to our loyal customers and encouraging all Ghanaians to take advantage of this opportunity.”
She noted that the promotion is expected to generate excitement among consumers seeking affordable, quality electronics.
Economic Growth and Private Sector Support
This initiative comes at a time when Ghana is witnessing cautious optimism about its economic prospects. With the appreciation of the Cedi, businesses are increasingly being encouraged to be proactive in ensuring consumers enjoy the ripple effects.
Economists say that when companies like Electroland adjust their prices in line with currency appreciation, it helps keep inflation in check and supports household budgets.
“The appreciation of the Cedi has created room for pricing flexibility,” noted financial analyst Kwame Bonsu. “Electroland’s initiative is commendable because it shows a real commitment to passing on macroeconomic gains to the average Ghanaian.”
Customer Access and Nationwide Coverage
Electroland Ghana Ltd is ensuring that customers across the country can access the new discounted prices. With branches and authorized dealers located in all major regions, the company says it is positioned to serve Ghanaians wherever they are.
“We want every Ghanaian, whether in Accra, Kumasi, Tamale or Takoradi, to enjoy these discounts,” said Ibrahim. “Our showrooms and partner stores are fully stocked and ready to meet the demand.”
Electroland’s Legacy of Quality
Founded with a vision to bring top-tier appliances to the Ghanaian market, Electroland Ghana Ltd has established itself as a reliable provider of electronics, earning the trust of households and businesses alike. The company represents globally respected brands and maintains high standards in both product quality and customer care.
“Our brands speak for themselves,” Ibrahim emphasized. “Whether it’s a Samsung television, a NASCO fridge, a TCL air conditioner, or a Midea washing machine, we’re offering the best value now more than ever.”
Looking Ahead
As Ghana’s economy continues to stabilize, Electroland’s forward-thinking promotional strategy could set a benchmark for other retailers. The company says it will continue to monitor economic developments and respond in ways that benefit its customers and support national growth.
“We are part of this economy, and when the nation grows, we grow too,” the company noted. “This promotion is just the beginning of more customer-friendly initiatives to come.”
Electroland encourages customers to visit any of its showrooms or authorized dealers to explore the new pricing and promotional offers.
Full Press Release Below:
FOR IMMEDIATE RELEASE
Electroland Ghana Ltd Celebrates Cedi Appreciation with Massive Price Reductions
Accra, Ghana – Electroland Ghana Ltd, a leading retailer of electronic appliances, is thrilled to announce significant price reductions on all its products, effective immediately.
This decision comes in response to the recent appreciation of the Ghanaian Cedi against major foreign currencies and the country’s economic growth.
As part of its customer-centric approach, Electroland Ghana Ltd believes that its valued customers are integral to its success.
In line with this philosophy, the company is launching the “Cedis Apicki Promo,” offering sensational price deductions and freebies on selected models.
The price reductions are in line with the government’s appeal to businesses to pass on the benefits of the Cedi’s appreciation to customers.
Electroland Ghana Ltd is committed to ensuring that its customers enjoy the best prices on electronic appliances.
Customers can visit Electroland Ghana Ltd’s showrooms and authorized dealers across Ghana to take advantage of the massive discounts and freebies.
About Electroland Ghana Ltd
Electroland Ghana Ltd is a leading retailer of SAMSUNG, TCL, Midea and NASCO electronic appliances in Ghana, committed to providing quality products and excellent customer service.
For more information, please contact:
Adiza Ibrahim
marketing@electrolandgh.com
0242631538
We look forward to serving you!
