The event, which took place on March 17, 2025, showed Mzbel, in collaboration with Icetee Records, officially signing the artiste using schnapps and eggs.
In videos making the rounds on the internet, Mzbel was captured in traditional Ga regalia while swearing an oath to uphold the terms of the contract.
Speaking at the event, she urged the artiste to ensure that the investment by her and the record label pays off through his hard work.
“We will swear to ensure the gods bear witness that we will all fulfil our part of the deal. The money we invest, we expect the same energy, ideas, and time in return to boost the brand,” she said.
Following the traditional ceremony, the official contract was signed, marking the beginning of Kweku Shai’s partnership with Icetee Records.
The unconventional signing, however, has since been met with mixed reactions on social media.
While some netizens welcomed Mzbel’s new mode of contract signing, others labelled it as old-fashioned, stating that it could be detrimental to the artiste’s career.
See the posts below:
Source: www.ghanaweb.com
