WATCH: Dutch soccer giants Ajax release hot selling Bob Marley-inspired jersey

Dutch and European football giants, Ajax, last week unveiled a set to jerseys honouring global raggae icon, Bob Marley.

According to the club, the jerseys which are the third kit for the current season is “inspired by the song ‘Three Little Birds’ by Bob Marley.”

The club announced on Sunday – barely two days after the unveiling – that the shirt in which Ajax will play the European away matches this season, had been sold out at Ajax.

The black shirt with red, yellow and green accents was officially launched by Ajax and adidas worldwide on Friday morning.

Ajax is positively surprised by the interest in the shirt. Commercial director Menno Geelen: “We had already responded to the interest by purchasing much more than ever. A record number of shirts were sold in one day. This shirt is sold at least four times more than any other Ajax-shirt. It’s unique.”

About Ajax, Bob Marley and the Three Little Birds

The story of Ajax, Bob Marley and Three Little Birds started in August 2008, when Ajax played a friendly match in Cardiff, against Cardiff City FC.

The Ajax fans were asked to remain in the stands after the game. To entertain the patient fans, the stadium DJ played several tracks, one of which was Three Little Birds.

The rest is history.

The fans instantly embraced the song as their own and have been singing it at every game since. A true symbol of hope, the fans sing the song regardless of the score in the game.