America

US coffee shops worried about bitter price hike after tariffs

The price for a cup of coffee in the US is going up as tariffs put the squeeze on local café and bakery owners.

Some US businesses say the queues for a morning latte are already getting shorter as customers tighten their belts and imported beans become more expensive.

Americans spend $100bn (£76bn) a year on coffee, though that might be about to change.

Jorge Prudencio, who runs Bread Bite Bakery in Washington DC, says his Colombia-based coffee distributer just increased prices after the sweeping tariffs went into effect last week.

The vast majority of coffee in the US is imported.

In fact, the US is the world’s second-leading importer of coffee, with the majority coming from Brazil and Colombia, according to the US Department of Agriculture.

Since 5 April, coffee imports have been affected by the 10% US tariffs against most countries.

Speaking to the BBC, Mr Prudencio said his coffee suppliers have told him his next order will carry yet another price hike.

He added that his bakery will “definitely” be increasing prices for customers just to break even.

Asked if he is worried, Mr Prudencio said: “Of course.”

Kamal semi smiling at the camera. He wears a black zip up long sleeve top, a black apron, and has a short black uniformed moustache. He is standing in a café with an exit sign behind him and an open door
Kamal Mortada says: “We have less customers for coffee”

The manager of Au Lait café just down the street, Kamal Mortada, said he’s been seeing the effect of steadily increasing prices for a while now. Inflation spiked to a 40-year high under former US President Joe Biden.

Before the tariffs kicked in, ground coffee reached the highest ever recorded price in March 2025, and was over a dollar more expensive than the previous year, and $3 above March 2020 prices.

“We have less customers for coffee,” Mr Mortada said.

“Most customers just get plain coffee,” instead of adding syrups and milks, he said.

The prices on the menu have gone up by 25% and people are now buying smaller coffees.

Mr Mortada has also changed his own habits as a consumer. Instead of his regular trip to Starbucks, he brews coffee at home.

He said he has seen the price of a cup of coffee go up by at least half a dollar, and is worried prices will rise again.

Jenny Ngo Jenny wearing a bright yellow hoodie with the word telescope on it smiling at the camera. She is outside and the background is blurry. It appears to be an archwayJenny Ngo
Jenny Ngo says: “We unfortunately project to raise prices again”

On the opposite coast in San Francisco, another local coffee shop owner is grappling with what the tariffs will mean for her business.

Jenny Ngo, who runs Telescope Coffee, said she was waiting to hear how much her roaster will hike prices.

The coffee she sells is sourced from Ethiopia and Guatemala, both facing the standard 10% tariff. She also imports her iced coffee cups from China – and said she noticed the prices on those jumped overnight.

“We unfortunately project to raise prices again in order to sustain our business,” she said.

Mr Prudencio remains confident that people will still come to his shop and buy coffee. He said it is something people need.

But recent inflation has also affected the price of eggs, crucial to his bakery side of the business.

He said they paid $42 per case when the bakery opened five months ago, but two weeks later it was more than $100 per case.

“Everybody is going through the same thing. We all pay the price.”

The price of eggs is a key symbol of the health of the US economy, often an arguing point for politicians.

President Donald Trump has argued he will get the cost of eggs down, blaming rising prices on the Biden administration, which culled millions of egg-laying chickens amid a bird flu outbreak.

But in March, egg prices reached a record high at $6.22 per dozen, according to the Consumer Price Index.

Joel Finkelstein runs Qualia Coffee Roasters, a small business in Washington DC where he mostly sells coffee beans online and at farmers’ markets.

The tariffs will represent just the latest in a series of price hikes, he told us.

He said he noticed the price of beans go up significantly after Trump took office and cut funding to USAID, which supported some coffee growers in South America. Now, he’s expecting it to go up again.

“We are going to see a decrease in sales,” Mr Finklestein said.

Ogyem Solomon

Solomon Ogyem – Media Entrepreneur | Journalist | Brand Ambassador Solomon Ogyem is a dynamic Ghanaian journalist and media entrepreneur currently based in South Africa. With a solid foundation in journalism, Solomon is a graduate of the OTEC School of Journalism and Communication Studies in Ghana and Oxbridge Academy in South Africa. He began his career as a reporter at OTEC 102.9 MHz in Kumasi, where he honed his skills in news reporting, community storytelling, and radio broadcasting. His passion for storytelling and dedication to the media industry led him to establish Press MltiMedia Company in South Africa—a growing platform committed to authentic African narratives and multimedia journalism. Solomon is the founder and owner of Thepressradio.com, a news portal focused on delivering credible, timely, and engaging stories across Ghana and Africa. He also owns Press Global Tickets, a service-driven venture in the travel and logistics space, providing reliable ticketing services. He previously owned two notable websites—Ghanaweb.mobi and ShowbizAfrica.net—both of which contributed to entertainment and socio-political discussions within Ghana’s digital space. With a diverse background in media, digital journalism, and business, Solomon Ogyem is dedicated to telling impactful African stories, empowering youth through media, and building cross-continental media partnerships.

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